On demand training for in demand marketers
Online learning and training to stay two steps ahead
INTRODUCTION
On Demand
The online training that suits your team’s schedules and needs. Using our powerful LMS (Learning Management System), we provide a series of digital marketing classes on all major channels. Available whenever, wherever and with pay-as-you-go AI products that help accelerate your knowledge and broaden your spectrum of opportunities.
Meta
Fundamentals
- Introduction to Marketing
- Introduction to Meta
- Business & Ads Manager Basics
- Funnel Strategy & Campaign Setup
- Tracking & Privacy
- Reporting & Performance Audit
- Group Exercise with Presentations
Advanced
- Advanced Marketing
- Mastering Meta
- Testing Creative & Audiences for Scale
- Reporting & Machine Learning
- Tracking Deep Dive
- Scaling for Growth
- Scaling e-Commerce Brands
- Scaling Lead Generation Brands
Agency
- Meta Core & Advanced Refresher
- In-depth Reporting & Tracking
- Meta & Partners
- Meta Advanced Features
TikTok
Fundamentals
- Selling TikTok to SMBs
- TikTok Campaign Planning
- TikTok Creatives
- Measurement & Tracking Success
- TikTok Commerce
- Audits and Growth Strategies
Advanced
- Digital Marketing Deep Dive
- Customer Funnel & Campaign Setup
- TikTok Algorithm Uncovered
- TikTok Tracking Deep Dive
- Testing & Reporting
- Optimise & Scale
- Influencing & Persuading
- Dealing with Resistance
Shop Bootcamp
- Comprehensive Guide to TikTok Shop Setup
- Driving ROI with Your TikTok Shop
- Growing Your Business with TikTok Shop
- Practical Exercises and Case Studies of Success
Fundamentals
- Google’s Products
- Campaigns, Bid Strategies, Budgets & Planning
- Keyword Audience Generation & Match Types
- Location & Language Targeting Optimisation
- Ad Copies & Extensions
- Google Auction & Ad Rank
- Tracking
- Auditing Google Ads Campaigns
Advanced
- Mastering Search Metrics
- Making Search Efficient
- Scaling Search
- First Party Data
- Tracking & Privacy
- Advanced Campaign Types
- PMAX Deep Dive
- Mastering Creative
- Advanced Tracking
Snapchat
Fundamentals
- Marketing & Social Fundamentals
- Snap Campaign Planning Measurement and Tracking Success on Snap
- Snap Creatives
- e-Commerce Fundamentals
- Other Snap Products
- Troubleshooting Campaign Performance & Privacy
- Growth Strategies
Artificial Intelligence
AI Mastery
- Introduction to AI
- AI Tools and Techniques
General
Human Skills Module
- Perfecting Presentations
- Communicating Effectively
- Storytelling in Business
- Dealing with Difficult Customers
- Objection Handling
- Creative Thinking & Problem Solving
- Selling to SMBs
- Theories of Motivation 1
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