As digital marketers, we know that poor grammar and spelling errors can damage the credibility of our content. However, there are times when strategically using good or bad grammar can help drive engagement and make our content more memorable.
In this post, we’ll explore examples of when good and bad grammar has been used successfully in digital marketing campaigns.
Good Grammar in Digital Marketing:
Grammarly
As spell-checking software, it’s super important that their ad copy is well written and follows strict guidelines. Their copy is meticulously written and uses perfect grammar and spelling, aligning perfectly with their product’s value proposition.
Apple
Apple’s product descriptions and website text are renowned for their excellent structure and sentence construction. The company’s dedication to quality is reflected in its messaging, and their attention to detail can be seen in their copywriting.
HubSpot
HubSpot’s blog posts are well-written with good grammar and spelling. They are known for their informative and educational content, that is presented in an easy-to-understand format, which makes their articles a pleasure to read.
Bad Grammar in Digital Marketing:
Taco Bell
Taco Bell’s previous slogan, “Think outside the bun”, was a play on words that intentionally uses bad grammar to make a statement about the company’s creative and unconventional approach.
eBay
eBay’s “Shop victoriously” slogan from its 2020 holiday season marketing, intentionally uses bad grammar to create a catchy phrase that sticks in people’s minds. The ungrammatical phrase is a deliberate attempt to be memorable, and it has worked in eBay’s favour.
Pepsi
Pepsi used the tagline “More happy” in it’s 2019 marketing campaign and is a prime example of intentionally bad grammar in digital marketing. The slogan uses improper grammar to sound more casual and approachable to its audience.
In conclusion, there are times when good grammar and proper sentence structure are essential for creating credible and informative content. However, there are also instances where a strategic use of bad grammar can help drive engagement and make your content more memorable.
So, whether it’s good or bad grammar, the key is to make sure that it aligns with your brand and messaging, and resonates with your target audience.
