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Open AI & Nvidia just met some serious competition - Introducing DeepSeek-R1

Open AI & Nvidia just met some serious competition - Introducing DeepSeek-R1

Nemash Patel
Marketing Strategist
Published
28 Jan
2024
Last Updated:
28 Jan
2025
AI
introduction

Meet DeepSeek-R1, an open-source AI developed by the Chinese company DeepSeek, launched on January 20th this year and has led to an astounding market shakeup, wiping an estimated $500 billion off Nvidia’s market value.

With human-like thinking, advanced reasoning skills, and cost-effective pricing, DeepSeek-R1 is challenging industry giants like ChatGPT and Google’s Gemini.

What Makes DeepSeek-R1 Unique?

DeepSeek-R1 isn’t just another AI chatbot. It’s designed to think like a human, breaking down complex problems into smaller, manageable steps. This approach allows it to adjust its answers in real-time, mimicking the way humans experience “aha moments.”

Whether you’re asking for a detailed historical summary or brainstorming dinner ideas, DeepSeek-R1 delivers responses that feel intuitive and thoughtful.

Revolutionary Cost Reductions

A Graphics Processing Unit (GPU) is a type of computer chip that processes multiple pieces of data at the same time.

Originally designed for creating and rendering images for video games, GPUs are now crucial in artificial intelligence (AI) because they can quickly handle complex calculations needed for AI training.

Morgan Brown, VP of Product & Growth - AI at Dropbox and a seasoned expert with previous experiences at Instagram and Shopify, breaks down DeepSeek-R1's radical reduction in AI costs:

  • Reduced Training Costs
    Traditionally, AI development required significant investment in high-end GPUs and massive data centers. DeepSeek has turned this model on its head by simplifying computational demands and slashing training costs from $100 million to just $5 million.

  • GPU Usage
    The number of GPUs needed has been reduced from 100,000 to just 2,000, making AI more accessible and dramatically lowering the barrier to entry for new players in the AI space.

ChatGPT vs DeepSeek Comparison

I prompted DeepSeek to compare its capabilities against ChatGPT; here are the results.

AI Comparison Table
Aspect ChatGPT DeepSeek
Developer OpenAI DeepSeek Artificial Intelligence Co., Ltd.
Primary Purpose General-purpose conversational AI Intelligent search, data analysis, and decision support for enterprises
Core Technology GPT (Generative Pre-trained Transformer) architecture (e.g., GPT-3/4) Deep learning, knowledge graphs, and advanced data mining techniques
Applications Customer support, content creation, coding, education, entertainment Enterprise-level data analysis, decision-making, and knowledge management
Strengths Versatile and user-friendly
Strong in text generation and creativity
Specialised in data insights
Optimised for accuracy in professional contexts
Limitations May generate inaccurate responses
Limited to training data cutoff
Less versatile for casual tasks
Requires integration with specific systems
Target Audience Individuals, developers, and businesses Enterprises and professionals
Availability Widely accessible (free and paid versions via OpenAI) Likely available through enterprise solutions or custom integrations


The Impact on Nvidia and the Tech Industry

DeepSeek-R1’s approach directly challenges Nvidia's business model, which relies heavily on selling expensive GPUs. By enabling AI processing on more common, less costly GPUs, DeepSeek-R1 challenges a core revenue stream for Nvidia and potentially other tech giants who depend on selling premium-priced hardware. 

The implications of these cost reductions might inspire new AI entrants or affect other tech giants, potentially leading to increased innovation or a shift in market strategies.

Competitor Response

In response to DeepSeek-R1's innovations, competitors are likely exploring similar technological advancements or adjusting their pricing strategies to remain competitive. This could accelerate the pace of innovation across the entire AI industry.

Censorship Concerns

However, DeepSeek-R1 does have its limitations, particularly concerning politically sensitive topics. As reported by Lily Jamali from the BBC, when asked about events like the Tiananmen Square massacre, DeepSeek-R1 censors its responses, stating it's designed to provide "helpful and harmless responses."

This self-censorship could raise concerns about its applicability in environments requiring unrestricted access to information.

Screenshot from the BBC News website
Credit BBC News / Lily Jamali

Real-World Performance and Market Disruption

DeepSeek-R1 excels at providing detailed and practical responses to a wide range of queries, from historical summaries to recipe suggestions. Its innovative approach utilises a multi-token system and specialised "expert systems," which allow it to process information faster and more efficiently than traditional models.

This not only improves performance but also dramatically reduces operational costs.

  • Multi-Token System
    Unlike conventional AI that processes text token by token, DeepSeek-R1's multi-token system reads and understands entire phrases at once. This method is twice as fast and retains 90% of the accuracy when compared to traditional models.

  • Specialised Expert Systems
    DeepSeek-R1 uses a unique arrangement of specialised "expert systems." Rather than relying on a single, monolithic AI model to handle all tasks, it uses tailored sub-models, each optimised for specific types of information or queries. Only relevant parts of the model are activated depending on the query, significantly reducing the computational load.

Final Thoughts

DeepSeek-R1 represents a significant leap forward in AI technology. Its human-like thinking, advanced reasoning skills, and revolutionary cost-effectiveness make it a game-changer in the industry.

As it continues to gain traction, it could reshape the AI landscape and challenge the dominance of US-based firms.

Are you ready to experience the future of artificial intelligence? Visit chat.deepseek.com today to try DeepSeek-R1 for yourself.

References

LinkedIn Post from Morgan Brown

BBC News website

DeepSeek-R1: The Open-Source AI Challenging ChatGPT

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